MARKETING 101
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Amplify Your Marketing Strategy
Your content—whether it’s podcast episodes, blog posts, or email campaigns—holds immense value. With AI, you can unlock hidden insights, repurpose existing material, and ensure your words resonate with the right audience—this is essential for time-saving in our busy world.
Here are five ways to leverage AI using your own texts in your marketing strategy:
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Extract Resonant Quotes for Social Media from Transcripts
If you produce a podcast, interview series, or long-form content, manually finding impactful quotes can be time-consuming. AI tools like Otter.ai, Sonix.ai, or Riverside.fm can transcribe your content and help you identify quotes that will resonate with your target audience. By uploading your transcript, you can use AI to highlight resonant, or key statements that are perfect for social media for your desired target market.
Pro Tip: Use AI to create a library of shareable quotes from your content, making it easier to keep your social feeds active and engaging. Additional tip, use "bulk create" in Canva to bring your list of quotes to life! -
Generate Summaries for Email Newsletters or Blog Posts
AI tools like SummarizeBot or ChatGPT can process your existing articles, podcasts, or reports to create concise summaries. This is a great way to repurpose long-form content into digestible formats for email newsletters, blog posts, or even Instagram captions. It allows you to share valuable insights without overwhelming your audience.
Pro Tip: After recording a podcast episode, use AI to quickly generate a newsletter summary, making it easy to share the key takeaways with your subscribers. -
Identify Key Themes and Topics for SEO and Content Strategy
Upload your blog posts, articles, or even meeting notes to AI-driven SEO tools like Frase or MarketMuse to analyze the key themes and keywords that appear naturally in your writing. These insights can help you refine your content strategy and improve your website’s search engine rankings. AI can suggest new blog topics based on recurring themes from your existing content, ensuring you’re always in line with what your audience wants.
Pro Tip: Use AI to create SEO-focused blog post ideas by analyzing the words and phrases that already drive traffic to your site. -
Analyze Audience Engagement and Tone
AI tools like Grammarly can analyze the tone of your text, helping you ensure your messaging aligns with your brand's voice. For example, if your tone should be inspirational but comes across as formal, AI can offer suggestions to shift your language. This works well for speeches, emails, or social media captions to ensure you’re communicating in a way that engages your audience.
Pro Tip: Upload your social media posts or email campaigns to an AI tool for a tone analysis. This ensures your content reflects the tone your audience connects with.